A new digital rewards program is in the works for Canadian Tire customers that  will allow them to collect and redeem their cash without carrying the old fashioned paper bills of days gone by…that’s right, plastic instead of paper!

The My Canadian Tire ‘Money’ Program will start in Nova Scotia on Oct 10 and roll out through the rest of Canada by Oct 28, although Canadian Tire says the paper Canadian Tire Money will still be in circulation.

Trying to modernize its business, the company has been working on this program for some time and on top of adding convenience to customers it will also be beneficial to the collection of data that was nonexistent with the paper money.

“As Canada’s oldest loyalty program, we know Canadian Tire ‘Money’ holds an extraordinary place in the hearts of Canadians,” said Allan MacDonald, Chief Operating Officer, Canadian Tire.  “We’re building on it by introducing another way to reward loyal customers who prefer the ease and convenience of digital currency and rewards, further improving the Canadian Tire shopping experience and ultimately helping our customers tackle the jobs and joys of everyday life in Canada.”

A true evolution to the program Canadians have known and loved for 56 years, new benefits include the ability to collect 10 times the amount of e-Canadian Tire ‘Money’ when using a Canadian Tire Options MasterCard to pay for qualifying purchases at Canadian Tire stores, Mark’s, Sport Chek, PartSource, L’Equipeur and on Canadian Tire Home Services.  Additionally, My Canadian Tire ‘Money’ Members receive exclusive bonus offers sent directly to their online account and smartphone.

As part of the program, Members can collect e-Canadian Tire ‘Money’ when making payment by cash, debit and credit cards, providing enhanced value and convenience.  Importantly, e-Canadian Tire ‘Money’ has no expiry date and can be shared with other members by request.

To fully take advantage of the program’s benefits and features, customers are being encouraged to download Canadian Tire’s enhanced Mobile App.  The updated version, available for download at launch, allows users to collect, redeem and manage their e-Canadian Tire ‘Money’, view bonus offers, review  transactions,  and return products in-store without presenting a receipt.

To join the program, customers can register through the Canadian Tire Mobile App, at canadiantire.ca with a card available in-store, or by applying for the Options MasterCard.


Some interesting facts about Canadian Tire Money:

  • It’s Canada’s oldest loyalty reward program.
  • Twenty one different series of ‘Money’ and many different versions have been introduced.
  • Made from authentic bank note paper with the same rag content and spot marks as paper currency – Canadian Tire ‘Money’ incorporates the latest anti-counterfeiting technology.
  • Canadian Tire ‘Money’ is available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2.
  • Over $1 billion Canadian Tire ‘Money’ notes have been in circulation.
  • Through its loyalty programs, Canadian Tire awards more than $100 million dollars to customers every year.
  • Many communities collect and donate Canadian Tire ‘Money’ to support local fundraising efforts.

Canadian Tire ‘Money’ introduced pioneering the loyalty program concept and was conceived by Muriel Billes, wife of Canadian Tire’s co-founder, A.J. Billes.

The coupons featured a happy tire and dollar sign running hand-in-hand, a Canadian Tire logo dating back to 1926.

Bottom Line: Get Ready for a Whole New Shopping experience at Canadian Tire!


SOURCE: Canadian Tire Corporation Limited



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