GM’s Cadillac is making a go at keeping up with the other luxury brand vehicles out there by a little game changing in its naming strategy which it calls “simplified”. It is all a part of a strategy to overhaul the brand.
General Motors Co. said yesterday that Cadillac’s top-of-the-range car being introduced next year will be called the Cadillac CT6 which will be aimed after higher end models like Mercedes Benz and cost about $50,000.
The letters CT come from the brand’s bestselling CT’s and will be used on future car models along with a number “indicating the relative size and position of the cars in the hierarchy of Cadillac models” according to GM. Many of the world’s top brands use a similar alphanumeric naming system like BMW that use X for its crossover vehicles with a number to indicate size like the X1, X2 and X3.
The new Cadillac will be built at GM’s Detroit-Hamtramck Assembly Plant beginning late next year. The new naming of the sedan is under the watch of Cadillac president Johan de Nysschen who came from Infiniti Motor Co. Ltd. where he renamed that luxury brand’s lineup, each beginning with Q or QX.
GM says that it plans to have Cadillac set up as a separate business unit with the brand’s headquarters being moved from Detroit to New York.