Remember those gift card sign ups for $25 from Loblaws after the bread scandal hit the fan?  You should see them in your mailbox soon!


Loblaws began offering the cards after it revealed it had been part of a bread price fixing scandal for years. Eligible customers (those of the age of majority who purchased bread between Jan. 1, 2002 and March 1, 2015) began signing up for the free card program last month.

Many have vowed to donate their cards to food banks but that may prove a bit challenging for the food banks because reportedly multiple cards cannot be used to make one purchase, creating a potential hassle for food banks trying to make larger purchases, and making a cash donation more ideal.


The card, which must be activated before making a purchase, can be used at any of the chain’s stores. The cards have no expiry date, and cannot be used for alcohol or tobacco. They are also not redeemable for cash.

Signing up for the gift card program does not affect the right to participate in any class-action lawsuit, but the $25 amount will be taken off from any settlement a customer may receive.  Haven’t signed up yet?  No worries, you have until May 8, 2018.

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