The privilege of watching the Google owned company YouTube WITHOUT THE ADS will soon be an option…. if you don’t mind the monthly cost!

YouTube apparently told creators of popular channels  that the offering, which does not yet have a name, is coming soon. It will offer ad-free videos as well as the ability to store videos offline on their mobile devices, for a price expected to be around $10 a month. It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.

The offering may also include lower-priced subscriptions for specific categories, such as music and children’s programming.

How Will the changes affect Creators of Content

The subscription offers big channels a new way to make money. While YouTube will still take roughly 45 percent of all advertising revenue generated by the channel, they’re also offering partners a cut of the subscription money. Subscription revenues will be pooled, with partners receiving 55 percent of the total. Individual partners’ cuts will be  based on how much time their viewers spend watching their channels, though, so even medium-sized channels may not earn meaningful revenue from the subscription.

And there is more— creators are required to participate in the subscription offering, or every video on their channels will be set to private, sources said. The move will likely upset some creators, who may object to aspects of the program. Officials at YouTube believe the new moves will be giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue.

YouTube’s move comes amid increasing competition in the world of online video, particularly premium video.

The letter sent to creators is below.


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SOURCE: theverge, YouTube

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