Retail therapy seekers rejoice!

Japanese retailer Muji, known for its “no-brand” philosophy, has expanded into New York and L.A., and now it plans to open several locations in Canada over the next five years.

Muji has built a strong reputation around an image of environmental friendliness and a rejection of major brand names and wasteful packaging and has previously had just an online presence here.

Muji, short for Mujirushi Ryohin means “no-brand quality products.” The chain offers a wide variety of household items, from kitchen appliances to sofas, as well as consumer products and basic apparel.

The plan as it stands is to open the first Canadian store in November in Toronto and according to Toru Tsunoda, president of Muji Canada, to have aproximately 7 to 8 Canadian stores in the next 5 years.

This video gives you an idea of what to expect if you are not familiar with the brand.

 SOURCE: Reuters, YouTube, Muji


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